Madonna and Britney's intimate encounter shocked millions and has gone down in pop culture history, changing the atmosphere of the VMAs forever. Now, Spears's manager, Larry Rudolph, has revealed the build-up to the infamous kiss in an interview with Billboard: it was all Madonna!
Rudolph claims that Madonna had been "very rigid" with rehearsals leading up the performance, demanding that Britney arrive on time, but never bothering to learn his name. Afterward, she apparently gave him a hug and kiss and said "You see Larry, it was all worth it." Madge knows how to work it.