are a rock band that emerged as indie darlings in 2007 with the release of their critically acclaimed debut EP Wizard of Ahhhs.
However, with their 2008 full length LP, the blogosphere displayed its fickle nature, turning on the band, harsher for having endorsed them in the first place. Despite the critical backlash, this LP Partie Traumatic
found a following, and their singles "I'm Not Gonna Teach Your Boyfriend How to Dance with You" and "Hurricane Jane" gave them a larger mainstream audience. Since then, the band has mainly laid low, releasing a remix EP, working on separate projects and a single song release "Origami" back in 2014. However, now, Black Kids are making a comeback with their new single and video "Obligatory Drugs," and the announcement that their long awaited sophomore EP will come out next year.
On their newest single, "Obligatory Drugs," Black Kids stick with their ironic and playful demeanor, with lead singer Reggie Youngblood riffing off of bland party songs. The sound, however, is a major departure in style, moving from the heavily produced soundscapes of songs like "I'm Not Gonna Teach Your Boyfriend How to Dance with You" to a lo-fi production full of distorted guitars and simple electronic sounds, but retains the danceable grooves of their previous music. The video sticks with the lo-fi theme of the music, with grainy video footage of bandmates and siblings Reggie and Ali Youngblood dancing around in their living room. This footage is intercut with shots of the other band members standing around the same house, and animated blobs, drawn by Bjorn Miner, dancing around in the kitchen.