If you're not already familiar with The Sound of Vinyl
, it is, according their website, "a team of passionate music fans who believe that vinyl is a uniquely satisfying sonic experience" who are "here to help you build the perfect record collection." That explanation is pretty spot on. Vinyl is
a uniquely satisfying sonic experience. Whether you prefer an iPod or a record, everyone can agree that hearing the warm, crisp tone of a record feels different from blasting MP3s on ear buds.
One major part of being a record owner is building a vinyl collection, which can be tough. Decisions have to be made, you have to actually leave your house, and honestly, sometimes there just isn't enough time to go searching. That's where SOV comes in: by just visiting their site, thousands of records can be found, and they can be ordered with a click of a button.
I recently discovered one of the more specific features SOV has to offer: their personalized texting service. Basically, you sign up with your phone number and take a brief quiz so the service has an idea of your musical taste and then boom
, off to the races.
After some experimentation, there are some pretty great things about it. First of all, the convenience is probably both its biggest perk and disadvantage. Once you put in your payment info, you don't need anything to buy the records ever again, except for your phone which, is the one thing that everyone always has all the time. The service sends you one record per day and you can respond to it saying "like," "dislike," "yes" (to buy), or "own." Alternatively, you can text them a title of an album you're looking for and they will get it for you. I mean, imagine being at a party and after one too many beers, just ordering all
of the records straight from your phone? All it takes is a simple text.
That's also a great thing, though. We already have online shopping, so why not expand it? Why spend time looking for records online when you can simply just ask the service to do it for you. Oftentimes, when using the service, it felt like I was texting a friend in some way. "Hey man, can I borrow your red sweater for tonight?
" - that kind of thing. Especially for a busy person living the hustle and bustle lifestyle in New York City, as I work five days a week and then socialize on the weekends, I no longer have to wait for free time to take a trip to the record store. If I need an addition to my collection, I can just get it now (that is some real millennial talk).
The records that were recommended to me by the service were very accurate - almost scary accurate. I got sent records both old and new, like Tom Petty & The Heartbreakers' Damn The Torpedoes,
, U2's Joshua Tree
, Rolling Stones' Let It Bleed,
The Strokes' Room On Fire,
, and Tame Impala's Currents
In all honesty, since we're all growing up during this huge text messaging phenomenon, it's just also a lot of fun. Dangerous... But fun.