Emily Estefan Drops Shockingly Creepy Video For 'Reigns (Every Night)'
    • WEDNESDAY, OCTOBER 12, 2016

    • Posted by: Ben Feit



    There are two paths to take with unrequited love. As explained by songs, they're Frank Ocean's "Thinkin Bout You" and The Police's "Every Breath You Take." The former is a beautiful, cathartic anguish, and the latter is a jealous obsession bordering on danger. Emily Estefan certainly did not make her path clear on her recent single "Reigns (Every Night)." Yes, "Reigns" came across very clearly as a lover experiencing some disillusionment. No, I did not by any stretch of the imagination, predict the vision Estefan created in her music video. The video came out yesterday and I've been questioning my judgment ever since. Estefan told me in an interview that people were definitely not guessing the real subject of the song. She hit the nail on the head with that one.

    Just like the song, the beginning of the video makes us think Estefan's just talking about a cute relationship. In reality, we see that Estefan plays a woman dangerously obsessed with her neighbor, a long-haired guy with a real knack for working on his vintage car with no shirt on (includes shot of him slowly cleaning a dipstick). She steals random small objects of his, from his trash to his car, and builds a shrine that even includes a mannequin replica. The video culminates in her shutting the power down on neighbor-boy's cute backyard party, then walking away ominously swinging a large flashlight.

    Estefan definitely put a new spin and a new layer onto this song, which anyone can tell you I already loved. The music video is the next step in the right direction towards more Emily Estefan. With an album coming in 2017, the unique eeriness of this video should definitely do well to build hype.
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