Indie music collectives and supergroups are nothing new, Broken Social Scene
has long been known for their lineup that shifts and grows and shrinks again, but Superorganism
does not seem to fit this mold. Instead of plucking members from already well-known acts, Superorganism is a product of our global age, coalescing from members spread across the globe. Though the eight-person group now has a home base in London, members came from as far away as Japan, South Korea and New Zealand.
And much like their origin story, Superorganism's sound is one evolved from and targeted toward internet-era sensibilities. On the surface "Everybody Wants To Be Famous" is as glossy and excessive as its name suggests. A normal indie band arrangement gets a synthy addition, and is draped in a variety of sample noises, such as camera shutters, cash register chimes and many more unclassifiable. Yet instead of delving into campiness and cheesiness, the track remains remarkably real. Indeed, the whole band, formed from the ether of the internet, manages a sense of realness and sincerity normally reserved for the most seasoned and often cynical of indie bands. Yet, and this might be owed their youthful age, Superorganism retains both levity and earnestness, and makes indie music the way it's supposed to be made, with a sense of fun.