Kanye West Announces DONDA Via Twitter
    • THURSDAY, JANUARY 05, 2012

    • Posted by: Joe Puglisi

    Last night at around 5AM GMT, rapper/singer/creator/entrepreneur Kanye West went on an epic Twitter rant about changing the world. His plan? To create a company called DONDA that will consist of architects, graphic designers, directors musicians, producers, AnRs, writers, publicists, social media experts, app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionists, doctors, scientist, teachers-- you get the idea. He wants 22 divisions of people making "products and experiences people want and can afford."

    And so on. Other things to take away from West's rant: he's already working on a couple of projects (including something called a "seven screen experience" and being the creative director of a potential Jetsons movie), he hasn't bought a car or a piece of jewlery in two years, and the more excited he gets, the more grammatical mistakes we can expect. Read the whole rant over at West's Twitter.

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