The Grammy's seem pretty damn happy about nominating Bon Iver
, one of the less commercially popular and less Grammy-crazed artists on the list (that, of course, being stated by him before a surprising four Grammy nods were announced). Recently, they've been going out of their way to promote him, with a poster starring Justin Vernon for the 'We Are Music' campaign and his hit "Holocene" has been featured in a Grammy spot.
Watch the Recording Academy's best Bon Iver bump.
We will say, it's nice to see Vernon getting the mainstream recognition he deserves. Bon Iver
is out noww on Jagjaguwar.