The annual Coachella lineup has been announced and the opinion rendering is in full swing. Overall the line up is very satisfying. There is no legacy act like Eminem who is lining up for a festival heavy limited run looking to make millions and not tour too hard dragging things down.
Gucci Mane has been re-named Gucci Gang by Coachella. He might want to consider going with it, the alliteration is terrific, and the Gucci brand is back on the rise.
The simmering controversy is why no Kanye West on the bill this year and is Ariana Grande capable of following the epic-ness of Beyoncé.
The answer on Kanye is straight forward if in fact there was a real conversation of him taking a headlining slot to start with. Why would Coachella want to deal with surely over the top demands from Kanye's team that could only be expensive and disruptive and then be left wondering if he was going to show up. Coachella is bigger than Kanye and Childish Gambino as a headliner is more culturally relevant in 2019 with "This Is America," and his television hit and upcoming movies.
The tale of Ariana Grande vs. Beyoncé is in the numbers. Ariana Grande is currently the most streamed artist on Spotify in the world. She has 60 million plus monthly listeners vs Beyoncé at #59 with 24 million monthly listeners (Post Malone is #2 in the World with a not even close 45 million monthly listeners). Ariana's current body of music speaks directly to the emotions of virtually every woman under thirty and since this is the heart of the Coachella demographic, this is an inspired choice on their part.
The onus will be on the production team to surprise and delight us with a visual event, but Coachella got this one right.