new music video: the very best
    • TUESDAY, JANUARY 26, 2010

    • Posted by:


    In the biz, the techno-terminology we'd assign to this video? Production-y... Yeah, we went to video college. While there, we learned that, if the means for production are actually featured in the video - such as the case with The Very Best's high spirited video for "Warm Heart of Africa" - then it's production-y. It's an official term. It cannot be disputed...though my colleague is telling me I may have just made this up. Anyways...

    Malawian singer Esau Mwamway enlisted Vampire Weekend's Ezra Koenig to lend vocal support to Warm Heart of Africa's title track. Backed by fuzzy fits of electro and some serious afro-pop tendencies, the track is an absolute winner...the perfect song for traveling the world in ones' imagination (or you know, for real..). Which is exactly what the duo do here, getting around Brooklyn, Africa, and plenty of other places via green screen. Like I said...Production-y! - David Pitz






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