Are Holograms Exploiting Our Favorite Musicians
    • MONDAY, JANUARY 16, 2017

    • Posted by: Katie Pedernera



    Hologram performances can seem frivolous to many. Many concert go-er's remember Tupac's appearance at Coachella in 2012. Well, "performance" is an interesting word to use. In the past, it has all been the "trick of light." So far, they have been used for nostalgic purposes and were usually not that impressive. But fortunately, coding for holograms has become more human as we make our way into 2017.

    The sudden deaths of beloved musicians such as David Bowie, Prince, and George Michael are some of factors that made 2016 a painful year. These artists left behind legacies that will always be cherished. Hologram technology is becoming another way to carry out their memories.

    But would you be willing to spend $90 to see someone who isn't actually on stage? Holograms are being taken on tour with icons such as Snoop Dogg, Dr. Dre, and Madonna. They are the hot-featured artists that have sold tickets for these tours. A whole tour for Selena Quintanilla is being created for the late pop star and the tour's first preview is to debut this year. The tour will feature her beloved songs and new ones that have never been released. Hologram creators say that her dancing and movement would be spot on... And it's kind of creepy.

    To some - including myself - these concerts can be a bit unsettling. Was it ever a good idea to resurrect an artist back from the dead for the sole purpose of performance? The images of the artists resemble soulless puppets. Can you imagine Kurt Cobain's hologram flailing around on stage going through Nirvana's album? It's a pretty weird idea but not out of reach.

    The market side of hologram technology is understandable. Being able to see The Beatles or Elvis on stage is appealing to me. Yet, I feel as we are exploiting the legacies of the artists we once loved. Many of Coachella 2012 go-er's recall Tupac's image feeling ghostly. Artists like Jimi Hendrix and Jim Morrison could be amazing because they are timeless.

    The artist's performance loses its authenticity. It feels as if their legacy is now in the hands of someone else. Artists might need to start thinking about adding a "don't bring me back in a holographic form" note to their will.
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