has released the third video from reputation,
for the single "End Game." The video is directed by Joseph Kahn, the longtime collaborator who is also responsible for "Look What You Made Me Do" and "...Ready For It?" and features Ed Sheeran
. Sure, it's a weird combo. All three artists are streaming sensations though, so I can understand the thought process behind it.
We see Swift travel around the world, first hitting Miami and Tokyo before ending up in London, which is rumored to be a nod to her boyfriend Joe Alywin, who is from, you guessed it, London. There are several other hints at her current beau throughout, like the necklace she's wearing with the initial "J" on it and the New Year's party. Supposedly, all the spots she's hitting with her friends are places she's gone to in real life with Alywin. In addition to those little Easter eggs, I think the main message Swift is trying to send is that she parties now! She's on a yacht with Future, taking shots with Sheeran (that's something we never thought we'd see before), and ordering a beer in a packed bar. Swift is trying to finally let loose and turn up, however it all still feels a bit contrived.