's not letting 2017 be her first and last 15 minutes of fame. Last year, her video for "New Rules" pulled in nearly 888,000,000 views on YouTube (and counting). It's no surprise – the video that takes place in a distinctly pastel motel is so effortless and understated that it oozes coolness and suave.
Today, Dua is back to start 2018 with another stunning and equally irresistible visual. Two Duas, one in cool blue and a ballet-tight bun, the other in neon orange and loosely slicked-back tresses, face up against each other with their own small armies. Both sport the same cropped button up, oversized jacket and pants, and white Adidas, a look that's once again so easily cool. The 21-year-old pop star and her team have nailed an original aesthetic and have taken the importance of a visual presence very seriously.
Stunningly choreographed by Marion Motin and directed by Henry Scholfield, this video begins with the two teams against each other, much like the internal struggle that goes through many young women's heads. It's easy to get stuck in a cycle of putting oneself down and choosing to stay in unhealthy romantic situations. Ultimately, though, this video is a showing of self-love, and a powerful assertion of feminine independence. With a gentle kiss on the forehead from one Dua to the other, cool blue and hot orange team up to go through the motions in unison.
Though the song is about giving the axe to a man, it should be noted that there is no need for a male presence in this video, a continuing theme from her previous viral piece of art, "New Rules." This young woman is a force to be reckoned with in so many ways: a talented pop powerhouse with a keen sense of her visual aesthetic, breathing strong female empowerment, and pride into everything she does.