So the no-fi movement is becoming a tad predictable, especially when it comes to making music videos on the cheap. Scratchy filters, blotted or busted color, haphazard band space performances, maybe some random b-roll spliced in for good measure...so many bands, so many similar approaches to the video aesthetic. Here's one more to throw in the pool, courtesy of Times New Viking
. - David Pitz
Times New Viking is a lo-fi indie rock band from Columbus, Ohio. The lineup consists of guitarist Jared Phillips, drummer Adam Elliott, and Beth Murphy on keyboards. Murphy and Elliott share vocal duties. Their name, "Times New Viking," is a play on the popular typeface Times New Roman. They have released five albums: 2005's Dig Yourself, 2007's Present the Paisley Reich, and 2008's Rip It Off, which NME gave an 8/10, and 2009's Born Again Revisited. Rip it Off reached No. 17 on the Billboard Heatseekers chart. The band was formerly signed to Siltbreeze and Matador Records. In January 2011, they announced that their fifth album, Dancer Equired!, will be released in April via Merge in the US, Wichita in Europe, Pop Frenzy in Australia and Big Nothing in Japan.
Times New Viking have been noted for their lo-fi aesthetic, recorded to cassette, which drew comparisons to Guided by Voices' early material. This also meant they were considered part of the "shitgaze" genre, alongside contemporaries such as Psychedelic Horseshit and Eat Skull. Notable features of their songs include shouted vocals, distorted drums and loud, trebly guitars, in addition to tape hiss and brevity. Their lyrics are generally sloganistic and feature pop culture references.
With 2009's Born Again Revisited, the band recorded the album to VHS and commented the recording fidelity had increased by 25%. In 2010, the group released a 7" single available on their tours opening for Guided by Voices. The single, featuring "No Room to Live", displayed cleaner production, a result of the band utilising proper recording studios for the first time namely Musicol Recording studio and Columbus Discount Recordings. It has been reported by Merge Records that Dancer Equired! will also feature this production style.