This Is Head kick up some serine Swedish vibes in their video for "AB - Version".
Adam, Tom, Henric and Bjrn make up the four corners of the This Is Head square. Maybe a square is the wrong geometric shape to describe the process that resulted in The Album ID, their second album, which now picks up where the final digit combination on the last album 0001 left off. The process that has been going on for over a year hasnt actually had any limits, rules or straight lines to stay within. Its like an unruly organism that has evolved and become a being of its own. A being that has itself affected the members just as much as theyve been helping it to grow. They talk about songs that almost wrote themselves. About how their instruments seem to have their own friendships beyond human understanding. It sounds almost like witchcraft. Magic pots and bubbling cauldrons.
Can all this really be true? Doesnt it sound a bit contrived?
I meet them at Henrics rather out-of-the-way flat in Malm, to try to find out the truth behind this apparently magical creative process. They seem a bit nervous that Im there. A candle is burning on the table. Maybe they understand that I have my doubts, that somethings wrong, because their eyes dart rapidly between me and the candle. When Adam starts coughing, the others begin too. But now its time to hear the real story. The one that started with a ping pong table.
After universal critical acclaim, bunches of flowers at the National Radio Gold Awards, handshakes, pats on the back, and hugs and kisses, the quartet find themselves once again at their studio in an isolated industrial building, behind a bus garage in Kirseberg, Malm. Behind them are all the summer festivals, club tours and secret gigs in basements and greenhouses, but now the partys over and after the party you have to tidy up, clean up, start again and build something new.
They describe the start as a struggle. Everything they wrote was bad. Sounded like rubbish. Nothing sounded worthy of being a follow-up and while they were stubbornly ploughing on with their music, they started gravitating towards the ping pong table in the studio and playing ping pong. Match after match, day after day, they played on, until one of the members went through a separation and got emotionally unmanageable when he lost. The joy of the game vanished and out of the ashes was born what would become album number two. The Album ID brought together This Is Head and producer Kalle Gustafsson-Jerneholm (of The Soundtrack of Our Lives), and the group members suddenly began racing back and forth between their studio and Svenska Grammofon Studion in Gothenburg. Their previous despair gave way to constructive work and creative recording nights where ideas could be tried out and sewn together.
This Is Head were back to life again.
Its as though a corpse has just awoken back in the room were in. This is what they love to talk about. They gesture animatedly, their eyes bright. They talk about the solid friendships and mutual respect for each other that helped them build this album. About how Bjrn realized how beautifully he sang and how the others allowed him to sing as much as he wanted. About how each member is ultimately responsible for his own instrument and is therefore encouraged to experiment according to his own fancy. A song which has begun to take shape and find its place, is quickly changed again because a hasty night-time bike ride to Kirseberg, has provided new ideas that alter everything. In this way, the songs have been left simmering right up to the very end, with nobody really knowing what the final result would be. But now everythings finished signed, sealed and delivered. We agree about the sound coming from Henrics speakers. Its immense, warm and intricate. Chanting choruses, high-pitched choirs, violins and strong emotional expression are blended with the sound of crickets, cowbells and gentle, rolling waves of synth. Every second has its own sound, and I want to hear everything again because I didnt really understand how it all worked. Please.
With The Album ID, This Is Head seem to have created a record touched by a magical glow, but built on damned hard graft.
Source: Artist Site