Directed by Lina Plioplyte the psychedelic new video from JEFF The Brotherhood juxtaposes hazy live footage with scenes from the road.
JEFF the Brotherhood is a two-piece rock band consisting of brothers Jake and Jamin Orrall, hailing from Nashville, Tennessee. Their style has been described by music writers as containing elements of psychedelic rock, garage rock, punk and pop. They have released five original LPs on the label Infinity Cat Recordings, one live album on Third Man Records, and assorted singles and splits with noted artists such as Ty Segall, Best Coast, and Screaming Females. They tour extensively and have played shows across the United States and internationally.
Throughout the 2000s, they released several limited-release albums and toured extensively. The band began to receive nationwide attention in 2009 with the release of Heavy Days; although the album is their fifth, it is often mistakenly reported to be their first. Soon afterwards, they collaborated with Best Coast on an EP released on Volcom and released a live album on Jack White's Third Man Records.
In 2011, JEFF the Brotherhood and their family label, Infinity Cat Recordings, signed a deal with Warner Music Group that would give them "substantial creative control," as well as wider distribution. According to their father, Robert Ellis Orrall, starting with We Are The Champions, JEFF the Brotherhood releases would receive global distribution from WMG's Alternative Distribution Alliance under the Warner/Independent Label Group umbrella. Warner Music A&R representative Ryan Whalley told Billboard Magazine that the deal was "a little different than how we usually work with bands" because the band would "maintain a foot in both Warner and Infinity Cat."
In 2012, JEFF the Brotherhood performed live instrumentation for Insane Clown Posse's single for Third Man Records, "Leck mich im Arsch", a rearrangement of a Wolfgang Amadeus Mozart composition produced by Jack White. They also released a live EP recorded at United Record Pressing called Upstairs At United, Vol. 3 for Record Store Day.
JEFF The Brotherhood teamed up with Dan Auerbach to produce their latest studio album and first album on Warner Bros. Records, Hypnotic Nights. The album was recorded in just one week at Dan's Easy Eye Sound Studio in Nashville, TN and was released on July 17, 2012. Weve never worked with a producer before, so this was the first time wed ever had any outside input, says Jamin. It was Dans first co-production, too, and it really worked. He just hung out, let us do our thing and helped when we needed it. Adds Jake, We write songs without anyone else in mind, so Dan brought in this idea of, 'Well, you guys do what you do and Ill present it so everyone else will understand.
On July 9, 2012, NPR Music began streaming the entirety of their 7th album, entitled Hypnotic Nights.