DMA'S' bittersweet video for "The End" shows the troubled, depressed, apathetic, and just plain sad get hugs from strangers.
DMAS (dee-em-ayes) is Johnny Took, Matt Mason and Tommy ODell three friends who came together making nostalgic garage pop in a bedroom in Newtown.
Having met whilst playing in other bands, DMAS are three writers, three mates, three frontmen all with a common sense of purpose and musicality.
Writing a few songs together, the band demoed them in Johnnys bedroom-studio, gaining instant attention - all before putting out an official track or playing a single show.
After signing with tastemaker label I OH YOU, DMAS released their debut single 'Delete to rave reviews, with Channel V calling the band the next big thing, and Triple J adding the track to high rotation.
With NME picking them as a buzz band to watch, Blurs Dave Rowntree naming 'Delete his Record of the Week on XFM, and the band selling out their first national tour - DMAS have gone from strength to strength.