In her DIY, docu-style video for "4EVER", Clairo introduces us to her realest self by inviting us into her life full of friends, college parties and just hang-outs.
From making music in her dorm-room to becoming one of the most intriguing and exciting indie-pop artists to emerge in 2018, 19-year-old student Clairo aka Claire Cottrill has released her official music video for her unexpected multi-million streamed viral hit song, 'Flamin Hot Cheetos.
Directed by Matt Dillon Cohen and shot in California, the video signifies Clairos first step out of the bedroom and into the beckoning global musical arena. Hailed by the likes of The New York Times as the new and noteworthy generation of indie pop, described as entrancing and praised for her innate knack for complex emotions rendered so casually as to be destabilizing, 'Flamin Hot Cheetos is applauded for its stripped-down take on Timbaland-era R&B.
Watch the new video for the track HERE.
Since releasing her debut song Pretty Girl online last summer, Clairo has gone on the amass an impressive 12+ million streams online with her self-penned and produced music and videos that seem to have resonated with music fans on a global scale.
Fast forward a few months and she has opened for Tyler, The Creator for his sold-out 7,000 capacity venue and since has sold-out headlining shows of her own. Currently, the DIY video for Pretty Girl is sitting at over 10+ million views and climbing.
Still a student at Syracuse University, Clairo is working on finishing her debut EP that she plans to release this spring. Im hoping this EP can close off the bedroom-pop era of Clairo, and I can move on to some other things, she told Pitchfork recently. While further details are yet to be revealed on her debut release, what is certain is that this young American singer-songwriter and musician is set to make waves and continue to defy expectations in 2018 and beyond.