UK based BLITZ KIDS assault these shores with an anthemic pop/rock/punk ode to never surrendering the video brings that message to impactful life with a Fight Club concept.
The tales one told a hundred times before: school friends, a desire to turn passion for music into sounds of their own, and a gradual rise to prominence. But where Blitz Kids differ from the pack is in their focus, their drive, their ambition this is a British rock band purposefully navigating its way up the ranks, now in possession of an album that few wouldnt immediately brand a bona-fide breakthrough-in-waiting.
The new album sees the Crewe-founded four-piece wholly capitalise on the potential theyve shown since emerging into the public eye(s and ears). Recorded stateside with John Feldmann he of Goldfinger frontman fame and producer for the likes of Panic! at the Disco, All Time Low and Kelis it retains a quintessential Britishness while benefiting from the collaboration. Its gritty of lyric and honest of sincerity, yet melodically bursts with Californian rays. This is an immediate yet lasting, album.
And its not come together overnight the roots of this band go way back, to when Joe James would walk to school, as an 11-year-old, beside the year-above Jono Yates. Known to the pair since they spent afternoons playing in sandpits was Nic Montgomery; and when teenage years descended and the itch to create music was finally scratched, the three came together to contest battle-of-the-bands events: Joe on drums at the time, Nic bass and Jono guitar. Influences from emo to punk, post-hardcore to nu-metal were assimilated, smelted, processed into firm future foundations.