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Sigrid sort of hides in plain sight. She wears clothes that, while any girl would love to own them, wouldnt necessarily end up in a paparazzi shot of Rhianna. She leaves her hair down or pulls it up into a simple ponytail, and shes always fresh faced, with hardly a lick of makeup to obscure her natural beauty. Its the kind of ensemble that screams Im a normal girl, just your average girl next door. But that couldnt be further from the truth.

And thats something that you learn pretty quickly when she opens her mouth.

Her voice is powerful, unique, and pitch perfect. Its the kind of voice that transcends time or generations. The kind of voice that makes it immediately obvious why Elton John called her in her living room. Or why BBC named her the sound of 2018. Or why her sound has traveled from her home in Norway to festivals and homes across the world.

And, importantly, its the kind of voice thats equally at home layered over big, pop production or a single piano. Which is maybe why she felt comfortable performing her new single Sucker Punch for the first time ever at her acoustic session with us. In fact, all the stripped down songs that she performed, which also included her hits Raw and Strangers, sounded incredibly natural. And yet they retained the bubbliness and fun that makes her music so infectious.

Id say that its a fine line to walk, but Sigrid isnt trying to walk a line. Shes just being herself. And her genuineness, openness, and charisma are something youve just gotta see.

Artist Bio

Sigrid wrote her first song at 16-years-old and in just two weeks when Sigrids older brother challenged her to write an original song and perform it at a local gig with him. Born and raised in lesund, Norway, Sigrid self-released her first song in high school and dropped a second track that was immediately playlisted on national radio. Sigrid then moved to Bergen, Norway at age 18 and was catapulted into the burgeoning music scene. Now signed to Island Records and currently splitting her time between Bergen and London, Sigrid has quietly been creating a world which emboldens her followers, through the power of the song.



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