Some music makes you go wild. Other music makes you turn up. Swedish artist and production duo Total Ape Pr Almkvist and August Vinbergmight just make you go ape
Were trying to push the limit in terms of energy, melody, and concept, says August. The music reflects a feeling of losing your shit.
Theres the emotional side that can evoke memories, and theres the primal side that just feels good, adds Pr. We pursue both.
Long before they found their mascot (a righteous ape in a crown), the boys developed a friendship while attending music college in Sweden during 2014. On paper, their backgrounds couldnt be more different. I came from the jazz world, says Pr. August sang for a death metal band before we met. Its like a collision of the chords and the craziness, he laughs.
Striking a singular chemistry, they began writing and producing for other acts, landing placements in the J-Pop and K-Pop genres. Naturally, the focus shifted to creating their own material. Inspired by the likes of Skrillex and other dope producers, the pair quietly amassed a musical arsenal. Initially obscuring their faces and identities, they uploaded Love You Better to Soundcloud in 2016 and stirred up enthusiasm among tastemakers as Dancing Astronaut called it, loud and bold enough to restore hope past the nations more segregated urban musical exploits. Simultaneously, they became a sought-after remix unit, creating official remixes for Nathan Sykes Give It Up [feat. G-Eazy], Neikeds Sexual, Miss Lis Bonfire and many more. As buzz continued to grow, Warner Bros. Records offered the duo a deal.
Now, their 2016 major label debut single Young Gods strikes a divine balance between shuddering trap gusto, a whacky Middle Eastern-inspired synth melody, and the most gangster childrens choir ever proclaiming the highly hashtaggable hook, Money is my mother, power is my father, fall down on your knees when you see me walk on water.
From the start, we wanted to do a song with a kids choir, but singing from a gangster rappers perspective, grins Pr. You can easily picture a god or an emperor spouting those lines. Its a concept we loved from the beginning.
After one listen, the name feels undeniably appropriate, but it actually took a few tries to get the right moniker
We actually called ourselves Royal Ape in the beginning, explains August. We found this guy on MySpace who went by Royal Ape though, and he had been throwing parties five years before. We wrote him to ask for the Twitter account, but his response was like two pages long. As it turns out, he wanted a shit load of cash, so we were like, 'Fuck it. Shortly after, Pr saw this medicine that began with the word 'Total. It just fit.
Its all about that release, Pr leaves off. We want people to feel awesome like they have that energy and fire and they can just go ape shit when they listen to us.