Jeffrey Atkins (born February 29, 1976), better known by his stage name Ja Rule, is an American recording artist, singer, songwriter and actor from Queens, New York.
Born in Hollis, Queens, he debuted in 1999 with Venni Vetti Vecci and its single "Holla Holla". From 1999 to 2005, Ja Rule had several hits that made the top 20 of the U.S. Billboard Hot 100 chart, including "Between Me and You" with Christina Milian, "I'm Real (Murder Remix)" and Ain't It Funny with Jennifer Lopez, which both topped the US Billboard Hot 100, the Grammy-nominated #1 hit, "Always on Time" with Ashanti, "Mesmerize" also with Ashanti, and "Wonderful" with R. Kelly and Ashanti. During the 2000s, Ja Rule was signed to The Inc. Records, which was formerly known as Murder Inc. and was led by Irv Gotti. Due to his hits with his collaborators, Ja Rule has earned four Grammy nominations, and has earned six top-ten albums, two of which Rule 3:36 (2000) and Pain Is Love (2001), topped the US Billboard 200.
In April of 2017, Ja Rule and Billy McFadden founded a music festival called Fyre Festival. The lack of organization that weekend resulted in millions of dollars in lawsuits from festival goers.