Girls Generation debuted with their single Into The New World in 2007 and became a national phenomenon as the group achieved great success and gained popularity with all of their released songs. In 2009 and 2010, Girls Generation received the Grand Prize at the Golden Disk Awards, the most prestigious awards ceremony in the Korean music scene often referred to as the Korean Grammy Awards. The group also gained the highest recognition by taking the Singer of the Year award for 2 consecutive years. Girls Generation has demonstrated their growing international presence and global appeal by appearing in numerous commercials and advertisements in various Asian countries. Girls Generation began a foray into the Japanese music scene in August 2010 and topped various Japanese music charts. After their huge success in Japan, the group made the cover of Japanese economic weekly Nikkei Business magazine.
By making comparisons between Girls Generation and Korean global companies, such as Samsung and Hyundai, the magazine drew a parallel between the secret of the bands success and Koreas growing business acumen in general. Girls Generation will release their new single 'The Boys online worldwide. The song was composed and arranged by Teddy Riley, who is most prominently known for his work with the late Michael Jackson. The new album containing the single 'The Boys will be released worldwide by Universal Music Group and is expected to generate great response from music fans across the globe. In the U.S., Girls Generation will release a Maxi Single in December through Interscope Records, a record label owned by Universal Music Group and home to artists such as Lady Gaga, Eminem, and The Black Eyed Peas.