Cloud Cult's unique sound has been called "insane genius" by Pitchforkmedia and has been compared to Modest Mouse, Flaming Lips, Neutral Milk Hotel and Beck. Cloud Cult's live shows include elaborate theatrics that include live painters on stage, live video projection of audience and band, and back screen video. The live band includes cello, violin, trumpet, flute and percussion, along with the more standard guitar, bass, keys and drums line-up.
On top of all of this, Cloud Cult has rejected major label record offers in favor of staying independent, so the band can do everything as environmentally friendly as possible. This includes making every concert "green" by purchasing green energy credits to pump wind power into the grid to compensate for energy used on stage and in travel. The band's self-founded record label, Earthology Records, has been covered in major media everywhere from National Public Radio to the New York Times as "the world's most environmentally friendly not-for-profit record label."
Cloud Cult's last album, "Advice from the Happy Hippopotamus", debuted on North America's college radio charts at #3 (Most Adds) just under Cold Play and White Stripes. Cloud Cult is preparing to launch "The Meaning of 8" on April 10, 2007 supported by a two month U.S. tour.