Connect To Baeble
2/8/2012 - Baeblemusic Adds Sponsored Original Music Video Programming
Baeblemusic is pleased to announce the addition of sponsor driven programming to its music driven video entertainment portfolio. This new programming strand seamlessly integrates quality national brands into its videos, benefiting both the participating artists and brands.
The natural evolution of Baeblemusic's extensive video collection is the addition of episodic programming that brings to life details, performances, and an intimate look at participating artists. The subject of the first brand-series partnership is Chiddy Bang, a popular rap/hip-hop duo from Philadelphia. Chiddy has launched a series of successful campaigns across social media, commanding a huge following of fans. Their breakout single, "Opposite Of Adults," is the subject of the second video in Baeblemusic's newest series. Watch it below and get a taste of how the new format works.
This effort, coupled with the companys brand new HTML 5 video platform (which plays uniformly across the Desktop and Mobile environment) and its reach across multiple distribution channels (including Google TV, Roku and Apps) is the basis of an organic viral strategy with flexibility, engagement, and buzz potential for both the brands and bands who participate.
David Moffly, CEO of Baeblemusic commented "We are pleased to add this product to our video platform and with our sales partners add industry leading scale that can satisfy the needs of major brand partners."
These packages are sold in cooperation with Baeblemusics sales partners Federated Media and Mog Music Network. This allows major brand advertisers to craft media strategies that add music programming through Baeblemusic, and then tailor and add industry leading web reach either in Lifestyle/Technology or Music vertical web networks.
Baeblemusic is an entertainment brand focused on the creation and distribution of high quality music programming on channels across the spectrum of emerging and established entertainment platforms. These channels include its own channels on the web, Google TV, Roku among others. It is also a leading programmer on Stingray Digitals Concert TV VOD Channel reaching 38 million cable homes in the US. Baeblemusics team selects artists that are making an impact on the music scene and creates a concert or intimate session of this artist performing and airs it in full exclusively on its own channels.