Arcade Fire's Cryptic Marketing Presses On
  • FRIDAY, SEPTEMBER 06, 2013

  • Posted by: Matt Howard

With the impending release of their new single and title track off Reflektor due to hit September 9th at 9PM, it seems that every move made by Arcade Fire comes with a fervent cloud of bloggy hype (with ourselves included). The latest news came via Twitter, where the cover art of what is said to be the aforementioned single was shared (above). Yesterday it was also announced that "Reflektor" would also come with a music video directed by Anton Corbijn, who most recently made Coldplay's "Viva La Vida" and previously made videos for artists like Nirvana and Depeche Mode. So yeah, he's pretty good.

While we all impatiently follow, haphazardly assembling the pieces like a terrible M. Night Shyamalan plot, let's not forget that it was only a few years ago that the name "Arcade Fire" was a drunk soccer mom's nightmare...



"Reflektor" is set to release on September 9th at 9PM, and the album is due out October 29th.

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