Below, you can stream Coexist
, the new album from softcore rockers The xx
. Or, you can click through to their website, where via Facebook, email, or Twitter, you can share the stream with your friends and become a blip on the interactive share map being generated on the page. The map tracks each share across continents and landmasses, creating a sort of spindly road map of fans connecting with each other. You can move a vertical slider up and down to see the timeline of shares evolving from the release of the stream to the release of the album on 9/11. TECHNOLOGY.
The xx are basically providing an incentive to share via an aesthetic experience. It's yet another indication that participation is becoming more and more important to build and maintain a fan base. But for us, there is no nifty/flashy tech replacement for good ol' fashioned quality music. Listen: