Why You Need To Know FEMME
    • TUESDAY, SEPTEMBER 16, 2014

    • Posted by: C. Bedard

    For an up and coming musician, London-based FEMME sure has an impressive curriculum vitae. Her music has been played alongside Flying Lotus, aired on David Letterman, featured at a Stella McCartney runway show, and remixed by David Lynch. She was chosen to front Radiohead producer Nigel Godrich's supergroup Ultraista back in 2012, and has been making music and performing ever since. She was recently picked up by CharliXCX to open her upcoming North American tour, hot on the heels of her own festival gauntlet.

    Recently nominated as the hardest working independent musician in the industry, it's easy to see why her twitter account is named "FEMMEHQ". In addition to her solo pop act FEMME, Laura Bettinson has also teamed up with Crewdson to form the sample based producing duo Eckoclick. She has a hand in producing and writing all of her own music, a rare distinction in the often stagnated pop industry. She plans to release her highly anticipated debut next spring, and in the meantime she plans to tour and release more catchy singles.

    "High" features choppy vocal samples, layered neatly over shimmery synths and FEMMEs clean pop vocals. The content of the song is fairly simple: FEMME is lonely, FEMME has a crush, FEMME thinks about the object of her affection when she's getting high. It's catchy, it's well engineered, and it's a formidably impressive release from someone who writes, directs, and produces her own music videos. The video is equally fun and youthful: three girls sitting on a rooftop looking placid in tumblr-core sweaters and oversized sunglasses, while pink-haired FEMME shimmies around and jumps in slow motion. "High"'s syncopated drums and minimal production make High a fun and inventive artpop song, and FEMME is definitely a force to be reckoned with.

    Check out the video for High below:

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