Kids in the UK won't have to do much to step into rapper Dizzee Rascal's shoes anymore (and it won't involve too much maths or english either). Dizzee has partnered with Nike to promote his new album with an exclusive shoe designed by longtime collaborator and creative director Ben Drury and the Nike Design team. The kicks, Nike Air Max 90's, are nicknamed "Tongue N' Cheek," after the forthcoming fourth LP of the same name. More details plus a promo vid after the jump.
The shoes go on sale exclusively at Nike's 1948 store in London's Shoreditch (sorry Stateside kids) on 9/18, ahead of the release of Tongue N' Cheek on 9/21. The video below was created to bolster both releases, the shoes and the songs, and features laid back track "Chillin Wiv Da Man Dem." The film, masterminded by Drury, fuses elements of the album artwork and follows Dizzee while wearing his new kicks. Check it out:
Don't forget to check out the exclusive Dizzee show captured by Baeble last year.-joe puglisi