Snakehips and ZAYN Are a Perfect Pair in Latest Video for 'Cruel'
  • TUESDAY, AUGUST 09, 2016

  • Posted by: Susmita Paruchuri



I think it's safe to say that Zayn Malik is definitely winning the One Direction breakup -- he's been everywhere. Of course, he left the band shortly before they officially dissolved, but he's been the only one to actually put out solo music so far, he's on magazine covers, the media can't get enough of him and girlfriend Gigi Hadid...he's doing just fine.

And with the release of Snakehips' new video for their song "Cruel," ZAYN is back in everyone's faces again. Like, literally -- the video features the British singer's face on TV screens in every room as he wanders around what looks like a neon-lit club. His voice fits in amazingly with the rest of the video -- when "Pillow Talk" first came out, I had no idea it was even Zayn for a while until someone told me. I will admit that, even as a former Directioner back in the day, much of my appreciation for him has been... aesthetic. But that slightly husky, soft voice is just entrancing enough to flow perfectly over the trippy video. "Your body hurts me / Loopin' around like CCTV," he croons passionately, and the video flows into a dizzying spiral during the bridge as ZAYN uses his gorgeous falsetto voice.

My objectification aside (his stubble and leather jacket!) ZAYN was a perfect fit for "Cruel" and this new video absolutely shows that. As for Snakehips, the British electronic duo are gearing up for the release of their debut album featuring a ton of great artists including Chance the Rapper and Tinashe.
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