It's an almost daily occurence these days -- a hip-hop video comes out that makes you shake your head instead of nod it. I'm starting to think we need to elect a hip-hop art designer who oversees all production, because the stuff that's hitting YouTube is so bad to the point that it's uncomfortable. Shaky camera tricks, weird effects, misguided themes, I could go on for days. So let's just get started on the most recent travesties in hip-hop film.
Fat Joe feat. Kanye West - Pride and Joy
This is Fat Joe's first single since his forgettable 2010 efforts "(Ha Ha) Slow Down" and "If It Ain't About Money," so the big guy is assumedly trying to make a splash announcing his return. Getting Kanye West to guest is a good start, even if he only says about nine words on the track. And getting Hype Williams is an obvious route for a hip-hop comeback. Now, we've already stated our recent displeasure with Mr. Williams
, but this mistake of a video is a completely different beast. Instead of being hyperactive, it's calm and straightforward. That is, until it becomes a commercial for Nuvo and irrelevant hip-hop acts -- Jadakiss, Ashanti, Busta Rhymes, etc. -- start popping up for one-frame cameos. Can someone explain all this to us?
Also, and this isn't the video's fault, but how about the line, "Just to prove I love her/I use rubbers on my other hoes"? Class, class, class!
Nicki Minaj - I Am Your Leader
Let's welcome back frequent offender Nicki Minaj, everyone! Nicki outdoes herself here on "I Am Your Leader," which is basically like Pee Wee's Playhouse on the worst acid trip ever. Neon pink and green walls surround a pants-less Minaj as the camera shakes and spins violently. Multiple Nicki Minajs appear and she takes a bath with thigh-high boots on, a.k.a. my worst nightmare. Then, as if things couldn't get worse, Ricky Rozay sits down at a neverending dinner table without a shirt on, and we lose our appetites. Forever. This is one mansion I never want to be in.
Join us next week, I'm sure we'll have more new material that makes us ashamed to be rap fans.