Kimbra Embraces Her Inner Mariah with Her New Music Video
  • TUESDAY, AUGUST 19, 2014

  • Posted by: Don Saas

Oh, Kimbra. We need to talk. I'm going to ignore for a second my pressing question of why you're dressed like Mitzi Gaynor in There's No Business Like Show Business for the video for your new single, "Miracle." I'm going to ignore my pressing question about why this song sounds like the (admittedly, kind of endearing in a very guilty pleasure sort of way) bastard child of late 90s/early 2000s Mariah Carey with "Physical"-era Olivia Newton John. Instead, I'm going to ask, "What happened to the Kimbra who performed this righteous set at Spotify House at the 2012 SXSW?"
And then you made the video below this paragraph. I actually kind of like the song. It's as over-produced as it is humanly possible to be, but somehow, your inherent Kimbra charm manages to shine through. But, unless this video is some parody of sugary sweet American pop videos (which I wouldn't put past Kimbra), this video appears to be the possible moment where Kimbra loses her eclectic avant image to fit in with her more successful American contemporaries. I hope that isn't the case.
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