A catchy beat, a simple progression, and a clear transition from chorus to verse all help to make the mainstream accessible, and Rosenberg (PKA Ariel Pink) doesn't seem to care. Songs found on Before Today
often take dramatic turns, building and squandering momentum by whim, shifting from mellow to utterly frantic, as on "L'estat", while a vast array of samples range from theatrical to pornographic. If pop staples offer solid ground to lead us through the artist's world, Rosenberg expects us to plunge headlong.
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MP3: "Bright Lit Blue Skies" (Before Today)
Ariel Pink's Haunted Graffiti on Myspace