Daughter Aim to Scare in New Video For 'No Care'
  • FRIDAY, JULY 29, 2016

  • Posted by: Robert Steiner



England indie trio, Daughter, has released a video for "No Care," an intense cut from their recent album, Not to Disappear.

The video's premise takes the song's opening lyrics, "No one asked me for dances because I only know how to flail," and runs with it, featuring a dancer whose style can only be described as "artful seizure." With fast cuts, flashing lights, narrow hallway shots, and a black-white-red color pallet, the video uses sensory overload to match the song's feeling of dread and panic, coming across like an ambitious art-house horror flick. While simple in execution, it's just as tense, frantic, and dark as a bloody hack-and-slash scene from Friday the 13th, and perfectly embodies the feeling of desperately hanging onto one's sanity while going off the deep end looks increasingly tempting. It's unsettling as all hell, but you won't be able to look away.
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