's song "Go Do," which already had a pretty cool video
, is being used in a commercial for the Let's Colour Project
, a worldwide initiative to for local communities to transform gray spaces by adding color to schools, homes, streets, etc.
Run by four paint companies, the project has so far reached Brazil, the UK, France, and India. The time-lapse video (a Dulux Walls ad) is beautiful and cool and inspiring all at once, not to mention effective advertisement (if I were going to paint something today, I would totally buy Dulux), and Jonsi's song is a perfect fit. You can sign up to get involved in the Let's Colour Project here
. -selden paterson
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MP3: "Go Do"
Jonsi on Myspace