Wendy's Wants to Ruin Your Childhood with Music
  • MONDAY, JUNE 30, 2014

  • Posted by: Matt Howard

According to Wendy's sales figures, the only thing that kids of the 80s and 90s like more than the music of their youth are pretzel-bunned burgers. Ad Age recently reported that the company will promote the return of their limited edition loafs with a marketing campaign focused on musical nostalgia, and crowdsourced social media participation.

The company's first effort at waxing millennial nostalgia came with their Publicis Kaplan Thaler-created TV ad featuring the re-branded redheaded spokes-girl singing a pretzel bun-themed version of Mr. Big's 1991 classic "To Be With You".



Does anyone else miss Dave Thomas? Hell, I'd rub that Where's the Beef? lady's old feet before I'd buy a greasy pretzel from a skinny, uppity Blossom lookalike.

This retro love-song theme is being carried digitally through the hashtag #pretzellovesongs. The social engagement of this marker on both Twitter and Facebook gave the campaign fuel to assemble this "user"-generated music video released earlier today.




A quick search of #pretzellovesongs on Twitter doesn't yield any lyrics we heard. But hey, that's just the magic of marketing, you guys...

The icing on the cake — or mayo on the bun — will come July 9th when 90s R&B icons Boys II Men appear at Times Square where they'll perform pretzel-themed love songs for the campaign's second music video. We can only assume that this will not have been the first time in history that a man considered penetrating a pretzel on Broadway.


Hot Baeble Videos
Beth Hart live at Baeble HQ

Beth Hart live at Baeble HQ

Matisyahu live at Baeble HQ

Matisyahu live at Baeble HQ

Live It Up

Live It Up

Leela James live at Baeble HQ

Leela James live at Baeble HQ

Aurora live at Baeble HQ

Aurora live at Baeble HQ

Streets of Laredo live at Baeble HQ

Streets of Laredo live at Baeble HQ

Kat Graham live at Baeble HQ

Kat Graham live at Baeble HQ

Fenech Soler live at Baeble HQ

Fenech Soler live at Baeble HQ

Maria Taylor live at Baeble HQ

Maria Taylor live at Baeble HQ

XXX 88 ft Diplo

XXX 88 ft Diplo

© 2017 Baeble Media. All rights reserved.