Pop-rock has lost some of its luster in the long-tail of a wired generation. There seems to be no home for top-40 radio sounding stuff in the indie music scene. Johan Falkman, Erik Althoff, Erik Jonsson, and Stefan Bergman might be able to fix this problem. They are, in fact, The Fix. The quartet formed in 2009 over several cups of coffee in Stockholm, and since then, their music has traversed an ocean of internet noise to scout out an island of fans that might shuttle them to various musical mainlands.
At the hub of the Fix's sound, based on the available tracks, is a 90s pop-rock pillar with shards of indie rock embedded in its fibers (this comes as no surprise considering their favorite band is Pearl Jam). The result is an oxymoronic indie-pop-rock group; think Yeasayer without wallpaper. The Fix is instantly distinguishable by its energy, and I'm not just referring to lead singer Johan Falkman's feral dancing in their video for "DCAL". Fast-paced chord progressions and rabid drum beats prove that the band won't have much of a struggle getting noticed. The hard part will be solidifying themselves in the music world as more than another catchy pop-rock band. You know the type, they make one or two anthemic hits capable of selling 40 minutes of otherwise bad music, and they usually live in the late 80s and 90s.
Of course, The Fix cite their foremost musical influences as "bad music to learn what we shouldn't do. And great music to inspire us," specifically alluding to The Beatles, the Red Hot Chili Peppers, The Who, and Michael Bolton's hair as some positive contributors. They're half-way home in overcoming the musical quandaries that sometimes complement a poppy sound. For one thing, their music is fun to listen to while also being textured, so it's not void of character. This means that instead of anchoring their careers on a few catchy singles, they'll have the opportunity to produce well-rounded and cohesive albums that fit into their own mold; it's weird that this isn't always the industry standard. They've also shown through their music videos some level of creativity. And perhaps most important of all, they have a warm, authentic sound in their live performances that will give fans a break from the high-gloss finish on some of their recorded tracks.
While The Fix already have a few songs worth checking out on their website, the real fleshy stuff is still incubating, as the band continues production of a 12-track debut album. One song is a finished product, and is expected to be in our hands before summer's end. The full-length album can be anticipated for fall of this year, and it will be the perfect opportunity to decide whether or not you really do need The Fix. Either way, they've played a sound hand with their web-content so far, and we look forward to hearing more from them.