New Music Video: Purity Ring
  • FRIDAY, JUNE 01, 2012

  • Posted by: Kara Parker

On paper, Purity Ring's sound should not work. Their beats are choppy while ominous harmonies drone behind the light and airy vocals of lead singer Megan James. Still, Purity Ring's sound is completely, remarkably, and undeniably unique and make no mistake: it works. The dou's (Megan James and Corin Roddick) highly anticipated debut album Shrines is set to release July 24 by 4AD and they've recently debuted their first video for the single "Belispeak." Set in a dark, futuristic, neon swamp the video captures James' battle with the darkness before being consumed by it. While the story might suggest a defeated James, she emerges a newer, stronger, triumphant swamp monster. Admittedly, it sounds odd, but visually it's stunning and definitely worth checking out. Purity Ring is a band worth keeping on your Summer radar.

Hot Baeble Videos
Live It Up

Live It Up

XXX 88 ft Diplo

XXX 88 ft Diplo

Robert Randolph and the Family Band  live at Baeble HQ

Robert Randolph and the Family Band live at Baeble HQ

Vancouver Sleep Clinic live at Baeble HQ

Vancouver Sleep Clinic live at Baeble HQ

Blake Hazard live at Industry City

Blake Hazard live at Industry City

Kaleo live at Atlantic Records Recording Studio

Kaleo live at Atlantic Records Recording Studio

Little Hurricane live at Baeble HQ

Little Hurricane live at Baeble HQ

Hold On Deepend Remix

Hold On Deepend Remix

Jasmine Thompson live at Atlantic Records Recording Studio

Jasmine Thompson live at Atlantic Records Recording Studio

Bears Den live at Baeble HQ

Bears Den live at Baeble HQ

© 2017 Baeble Media. All rights reserved.