Jutaun's Twisty Tale of 'Who Am I'
  • WEDNESDAY, MAY 06, 2015

  • Posted by: Don Saas

There's this phenomena in film (and, by proxy, music videos/television) called the Kuleshov Effect. It's a psychological effect in cinema where editing can create expectations and beliefs about the intent/emotions of a scene through the juxtaposition of images rather than explicit narrative detail. It's a tool generally used to provide information to viewers without having to engage in actual exposition, but, when it's used well, it's used to subvert expectations. The music video for "Who Am I" -- which we're premiering today -- by Jersey act Jutaun uses clever editing and cultural expectations about the police and urban crime to spin an unexpected tale.

Sounding like a cross between the 90s balladry of Extreme's "More Than Words" and modern alternative country acts, Jutaun crafts a powerful tale of self-doubt and being painted as someone you're not. It's a tale built around a gorgeous melody and although the song is nearly seven minutes long, the intricacy of the arrangement keeps you engaged and attentive as the song builds and twists to paths you never would have expected.

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