We dig any band that can trace its' pedigree to a Wham! obsession, a move to Brooklyn, and a keytar tattoo. That's commitment, damnit! That tells you everything you need to know about Shaun Hettinger, the force behind Memoryy. Turning up the dial on the band's new single "Don't Give Up", it's easy to hear, as scrumptious bits of electro-pop collide with that persevering attitude of Hettinger's. The band's video, which we're premiering, also meets the song's narrative head on. Though things might seem sterile or lifeless at first (in this case, a relationship gone bad), busting through the milky white exterior of things ultimately provides a mighty big payoff.
"Don't Give Up" is from the band's new Electric City EP.