Meek Mill Hits a Sweet Spot With His 'Monster' Video
  • WEDNESDAY, MAY 20, 2015

  • Posted by: Niko Demetriou

Meek Mill fills a particular void found in rap and hip hop today: the street soldier. The real OG whose rough past leads to rough rap, a la DMX and 50 Cent. The kind of rap that moms hear on the radio and warn their kids not to listen to. Today we don't get much of this as the appeal of aggressive rap has faded, but Meek Mill finds a way to make it work. His simple but tough beats allow him to spit a verbal middle finger directed towards the world. His recent banger of a track "Monster" has seen substantial radio play and director Spike Jordan took it upon himself to make a music video for it that does the street soldier image justice.

Glory were the days when every hip hop music video had a cheesy opening scene to try and tack a story onto the video. Meek Mill takes us back to this with a full on 80s themed roller rink party, hooked up with spot on wardrobes, decor, and lighting. Starting with Meeks pimped out crew spitting nonsense at each other sets the tone for the fun video and keeps the focus on what the song is all about, getting that guap. The roller rink sports dice games, bottles of champagne, and heavy chains around the necks of Meeks crew. Its a blast to see Meek Mill groove along in rollerskates and the video genuinely feels like a good time. It doesn't feel like he's trying to make "Monster" seem like an old-school video; instead, Meek Mill takes the style and makes it new and fresh again.

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