Artists are always coming up with creative ways to generate solid buzz, especially when new music is around the corner, and nothing has proven more effective than forcing eager fans to paw around a dimly lit musical purgatory of uncertainty and artful distraction. Which could explain why Radiohead has vanished off the face of the internet.
Not only is their website, Radiohead.com a blank digital canvas, but their Facebook and Twitter are also devoid of any content. Having completely deleted their social media accounts, the bands 12 million beguiled followers are left to ruminate about whether or not Radiohead foreshadowed this traumatic event over 15 years ago with Kid A's, "How To Disappear Completely..." But I digress.
With their long awaited new album set to be released in June, the likely and welcomed possibility is that the band is stirring up a deserved media frenzy just before dropping a new record from the sky, perhaps literally, at any second. What's more, is that UK fans have reported receiving cryptic messages from the five-piece that reads: "Sing a song of sixpence that goes / Burn the witch / We know where you live." Touche, Radiohead, touche.
The band certainly has a history of unconventional releases, most notably with 2007's "In Rainbows," where the band kindly told fans to pay whatever they want. Their latest move keeps up with the likes of Beyonce, whose endless well of strategic creativity has marketed the hell out of music in ways no other artist has. We're looking forward to watching this particular stunt unfold but have no doubt that the album will be well worth the hype.