may have wanted to think this idea more through. Returning to the spotlight recently with his highly touted sophomore album A.L.L.A.
slated to drop June 2, Rocky is beginning his promotional cycle to get the world hyped. Besides releasing three lukewarm singles -- lukewarm minus the instant classic "Multiply" -- Rocky has not done much to self-promote so far until now and the result is curious to say the least.
Much has been made about Kanye
's highly publicized collaborations with Paul McCartney. Using Paul's talent and skill to build his own brand, the songs have resulted in solid, but not classic material. Some are saying Kanye is just trying to reach a larger audience off of Paul's name while Beatles fans are claiming Paul must have dementia. Regardless, their work has been inspiring and different, a worthy accomplishment in it's own right.
So for Rocky, already a rapper heavily leaning on his fashion choices and industry interest like Kanye, to get an old school classic rock icon to join him alongside the impossibly hot Mark Ronson
and R&B maestro Miguel, it seems a move of pure mimicry. Rod Stewart on "Everyday" is a curious and strange move. The organ and drum centric beat finds the Rocky rapping slow before breaking into his famous double time flow. Stewart sets up the chorus before allowing Miguel to flex his melodies and his smooth vocals. Stewart feels more unnecessary, an unnecessary addition to an already star studded line up without being a classic song still. By no means is this song bad. It is good, very good, but we've been treating Rocky like royalty in the industry for years. Hopefuly on A.L.L.A.
he proves it because time is running out along with the patience of hungry competitors and rappers who want his spot near the top.
Check out "Everyday" below and expect A.L.L.A.
to drop next month.