Music Video Premiere Nick de la Hoyde Never Gonna Beg For It
  • FRIDAY, APRIL 29, 2016

  • Posted by: David Moffly




Hot on the heels of his last video Changing we're excited to bring you another brilliant clip by Nick de la Hoyde. Never Gonna Beg For It (NGBFI) is the title track and second single from Nicks hotly anticipated forthcoming EP. NGBFI is a swooning R&B ballad that showcases the singer's growing maturity and the evolution of his vocal style into one that is deep and intently emotive. The track features a simple yet powerful piano motif, driven by deep bass and a percussive layer that opens and closes as the song progresses; each moment revealing more of the lyrical anguish and moody, deeply textured R&B.

His ever growing presence on the global stage has been supported from radio in his home country of Australia, the USA, Singapore, and more. Hes also been featured in a wide cross-section of tastemaker media, including The Source, PerezHilton, Just Jared, PopCrush, Mechanical Dummy, The Examiner and All Access Magazine, to name a few. Perhaps most impressive is his stellar level of attention on the social media front. With over 160k Instagram devoted followers, Nicks voice is one that deserves to be heard by fans and critics alike.

The video for Never Gonna Beg For It places Nick front and center as he expunges his heart for everyone to see. In between his alluring performance shots soaked in neon lights we bear witness to Nick interacting with a stunning female counterpart. Shes beautiful and she knows it, and is going to try to extract everything she can out of Nick before she accepts his affections. Her body language is one of stoicism, but Nick isnt about to be tricked. His confidence and devotion is what hes offering but he wont allow any games to be played with his emotions.

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