Converse is making efforts to unite The UK's creative culture. They are proceeding with their yearlong "Connectivity" campaign, celebrating the nation's diverse music scenes. Most recently, they recruited a handful of notable musicians to create both an an original song and interactive music video for the campaign.
"Desire" joins the sultry vocals of Paloma Faith with the Rockabilly guitar mastery of Graham Coxon and Bill Ryder-Jones. A narrative comprised of both film and animation, the music video eerily parallels the darkness of "Desire's" lyrics. Watching the video becomes a unique experience when done so on the Converse website.