Apple's New Pixies Ad Might Be A Gigantic Mistake
  • FRIDAY, APRIL 25, 2014

  • Posted by: Matt Howard

We've seen it happen plenty of times; a big brand markets their product with a cool-sounding song without taking the time to research said song's meaning. The latest of such blunders came surprisingly from Apple's iPhone 5s television ad featuring a collage of young musicians and plebs using their phones' many apps while a female fronted teen rock group performs Pixies' 1988 Surfer Rosa single, "Gigantic".

Okay, so it's a cool song, and well-cultured kids are probably pretty familiar with Pixies — who are releasing their first album in 23 years, and who recently performed at Coachella — but what they and Apple may not realize is that the song is about black guy's baby-arm. Yup. As the group's former bassist Kim Deal pointed out, the song was inspired by the film Crimes of the Heart, in which Sissy Spacek has an affair with an African American teenage boy.

Let's take a look at the lyrics...

"Hey, Paul, hey Paul, hey Paul, let's have a ball."

Gigantic, gigantic, gigantic, a big big love

Lovely legs, they're a
What a big black mess, what a hunk of love
Walk her every day into a shady place
He's dark, but I want him
"Hey, Paul, hey Paul, hey Paul, let's have a ball."

Gigantic, gigantic, gigantic, a big big love
A big big love, a big big love


It is, however, entirely possible that Apple simply doesn't give a shit, and they think we're all far too dense to fully grasp the song's true meaning. And they're probably right, because I can't wait til the iPhone 6 comes out! Can you?!

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