A Tribe Called Quest
return with a video for "Dis Generation," a track from their 2016 album, We got it from Here... Thank You 4 Your Service
. It's a black-and-white video that has a looping quality as a camera pans over a subway, the street, and a performance.
A Tribe Called Quest brought on Atlanta
director Hiro Murai to create a clip that captures what "Dis Generation" is all about. The camera follows Busta Rhymes, Q-Tip, Muhammad, and Jarobi - who seem to be the only ones having a good time throughout the video (Busta even has a conversation with himself) - as the rest of time stands still. Some of the frozen people in the video are even hunched over their phones.
Just like how ATCQ smoothly flows verse to verse in the track, the video for "Dis Generation" has no pauses or breaks, creating a silky smooth and mesmerizing visual.