Coldplay's Chris Martin will participate as a mentor on The Voice
for three episodes (March 31st, April 1st and 7th), where he will coach contestants on singing and stage presence. But more importantly, Martin is joining the team to promote Coldplay's forthcoming album Ghost Stories
, which releases a month after his television appearances. Clearly the popularity of the "coaches" on America's most watched music show greatly outweighs that of its contestants as previous winners like Jermaine Paul, Cassadee Pope, Javier Colon have names as recognizable as your refrigerator repairman. The mentors keep their names in lights as they push out their own new records — Blake Shelton released his last year and Shakira and Usher are both scheduled to do the same in 2014. It's all a sham.
Luckily, however, the American version of The Voice
hasn't reached the levels of absurdity seen in other countries. Watch a recent clip from the show's Italian affiliate where a pirate and an old lady are serenaded by a nun who dances and sings Alicia Keys...for real. She has a bad habit of singin' the hits. She's NUNDERCOVER
... It's only a matter of time, America.