Jennifer Hudson is an amazing talent. An Oscar and Grammy winner, the woman can straight up entertain. While critics have not always given her the respect she deserves, her countless awards surely make up for it. Her classy image and throwback R&B/Soul style are renowned in the music community at a time where other artists are doing more dancing than singing, no shade to Queen Bey, which is why I am question Hudson's latest effort with the unfortunate pop/rap disas-star Iggy Azalea.
I have no issue calling Iggy a rapper. No, I am not a fan of her music, but I seem to be an overwhelming minority in that. It may not be the rap we're used to, but it's rap nonetheless. She makes hits, so I'm not questioning her appeal, but I do question Hudson's new found alliance with her. I understand an artist stepping outside the box and working with people no one expected them to, but Iggy?! I don't get it.
If having Iggy featured on her 2014 album JHUD wasn't enough, her spot on Iggy's new song "Trouble" is the tipping point, and the video is the plummet into the abyss. The corny new video features Hudson as a police officer and Iggy as an accomplice to a criminal boyfriend. It's a bad, and boring, porno waiting to happen. Iggy weaves a cliché story about the typical bad boy. The song is... fine, it's not the worst, it's also not good. It's fine. The saving grace is Hudson's always beautiful vocals. She should have kept the beat and made her own song. Everyone's going gaga for Gaga's vocal power, give Hudson a brassy back beat, I smell a radio hit.
Whether or not Hudson is using this alliance to make a push towards radio remains to be seen, but there are other ways. Mary J. Blige's recent album The London Sessions was born out of a collaboration with multi-dimensional UK artists Disclosure, Sam Smith. If what's happening here is Hudson attempting to break into radio, she should look for a more authentic switch up on her musical image. Iggy is just too easy a name to connect with; from a creativity standpoint, she can do better than a one-trick pony. I'd be much more interested in a collaboration between Hudson and Chance the Rapper. They're both from Chicago, and they're equally talented in different ways. Throw a beat by the Social Experiment, Nate Fox, or Peter Cottontail behind the pipes of Hudson, and the truth of Chance, and you'll get your radio hit.
Check out the video for "Trouble" below and see how long you can hold in the laughter, or the tears...