Knowing their penchant for tomfoolery when it comes to ingenious music videos, i.e. their synchronized dancing (both on foot and treadmill) and their use of ridiculous marching band tactics, it is no surprise that a "no-embed" policy on their coveted videos was a no-no for fans.
They explained. Now that their label has wised up, they've tried to make it up to us with a crazy busy machine-like system that runs for the entire song. Sure it's derivative, but it's still fun to see them build an incredible moving factory of fun, no matter where the idea came from. Check it out after the jump.
"This Too Shall Pass":
For your consideration, the Honda Cog commercial from last year (many said it was biting off of this), which is basically the same thing but built entirely of Honda parts:
I disagree, mostly because Ok Go's version was obviously a little more erratic and expansive (and a tad less clean, but who's counting?)
Finally, their marching band video that
started the embed controversy (now available):
OK Go - This Too Shall Pass from OK Go on Vimeo.
If you don't have a smile on your face at this point, something is wrong with you. -
joe
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OK Go on Myspace