Making It Happen With Priory
    • THURSDAY, MARCH 19, 2015

    • Posted by: Emily Daly

    Few artists can strike the perfect balance of soulful and catchy. Fewer can write a feel-good hit that over half a year later, already feels timeless and classic. But that's what Priory did with their summer payday anthem, "Weekend."



    The men behind the Portland electro pop band are the charmingly scruffy and tattooed Brandon Rush and Kyle Sears. Besides making great music, the plaid-clad duo have great taste- they recently put together a mid-week mixtape for us that included "A little baby makin' and some pre and post concert jams." The eclectic list they gave us is a reflection of their own music, which seamlessly combines elements of folksy, acoustic music with electronic beats and soulful, smooth singing, and also ranges from carefree songs like "Weekend" with more difficult topics, such as in "Cold Hands" or "Devil vs. Heater." This quality is also apparent in their music video for "Weekend," which features a small-town roller-rink employee who fantasizes about a more glamorous life that he'll never have.

    Before their recent fame, however, they sold all their stuff to make their own recording studio after meeting in 2009. They're probably the only band that can say they recorded in a cement factory and then went on to sign with Warner Bros. Records and reach #39 on the Billboard charts. They didn't just get lucky, though. It was a combination of their talent and hard work, making sure all of their songs were perfected, not just used as space-fillers on an album.

    Their first album was the self-titled Priory, released in 2011 through the Expunged label. After going on a hiatus, they exploded back on the scene with "Weekend," releasing an EP with the same name in the summer of 2014 and starting a tour. They recently impressed audiences with their performance on Jimmy Kimmel's show, and are expected to set expectations even higher with their second album, Need To Know, which is scheduled for release in April. This is why if you're anywhere near Austin this Friday, you shouldn't miss them at Baeble's Day Party, which also features artists like Smallpools, Doomtree, and Night Terrors of 1927.

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